BCHA: celebrating 50 years through 50 stories of change

BCHA provides practical solutions to homelessness, unemployment, social exclusion and the need for more housing across the South of England.

THE TASK

2018 marks 50 years since a group of Bournemouth churches came together to address a housing crisis, forming what we now know as BCHA.

To mark this amazing anniversary, Fable Bureau was asked to develop and implement a campaign strategy that would celebrate, build reputation and awareness, as well as engage people to change more lives.

OUR SOLUTION

We created the Bchangemakers campaign, which will tell 50 stories about “changemakers” across BCHA’s communities, celebrate the fantastic work of their people and partners, and equip more people to find a way to make a difference – through donations, sponsorship and volunteering.

BRANDING

Bchangemakers needed its very own brand – in keeping with BCHA’s but with a fresh and forward-looking feel.

LAUNCH FILM

We created a launch film to introduce the campaign and give people a flavour of the people behind BCHA.

EVENT

To launch the campaign, we helped organise a launch event with a panel discussion where over 70 of BCHA’s staff, partners and service users attended. We designed a leaflet, invitations, posters and pop-up banners.