ECT: promoting savings to the NHS

ECT Charity changes lives one journey at a time, through delivering accessible and affordable transport services to those who struggle with mainstream public transport.




ECT Charity launched research to show that its PlusBus for Health service, which takes passengers straight from their front door to their GP surgery, has vastly reduced the need for GP home visits, lowered the rate of missed appointments, and improved the care that elderly people receive.

Fable Bureau had the task of presenting the research in a ‘Special Focus’ publication for digital and print, to be shared with everyone from passengers to health professionals, commissioners and policymakers.




Fable Bureau worked closely with ECT Charity on the copy, layout and design of the publication which aimed to package the research in the most user-friendly way possible.

Alongside photography, the illustrations and layout created using the signature ECT Charity branding brought the research to life, as well as user case studies and quotes from healthcare professionals.

Fable Bureau produced a story for ECT Charity’s website as well as social media to surround the launch of the research.