HOUSE OF ST BARNABAS: neon lights and a social purpose

Private members club The House of St Barnabas (HOSB) is London’s meeting point for high profile leaders who want to make a difference to society. Since it was founded, the charity has been recognised as a ‘cool brand’, attracting celebrities from the arts and media and establishing a strong programme of cultural events




HOSB asked us to help curate a series of events that would bring its social purpose to the top of the agenda of its community. The events would have a social focus without feeling too ‘worthy’, and thought-provoking and impactful whilst remaining edgy and exciting.




We developed ‘Dirty Rotten Socials’ as a concept title and used the idea of neon lights to construct a logo that was fun and innovative whilst also paying homage to the bohemian and risqué vibe of Soho, where HOSB is based. The event series was over-subscribed, attracting critical thinkers in social innovation, design and philanthropy to the House, boosting its brand in these communities and attracting new members. HOSB was delighted to have found a way to structure and promote its unique combination of social purpose and celebrity glam. We were also able to promote content from the events via our publication Pioneers Post, allowing the events to live on beyond the ephemeral.