VI-ABILITY: reenergising community sports clubs

Vi-Ability’s work to help sustain thriving community sports clubs around the UK has seen great opportunities for people of all ages to develop skills by offering training, work experience and qualifications in commercial sports management



We first worked with Vi-Ability as part of the Deloitte Social Innovation Pioneers programme. We were asked to conduct a review of their website and provide some recommendations on how to improve it. We recommended that they first refreshed their brand, then redesigned their website.



The design team listened closely to Vi-Ability’s needs and understand its key audiences. We designed a new logo and brand that was bright, fresh and sporty whilst also very smart and professional. We commissioned photography, drafted copy and built the website in a template, which allowed us to complete the project on a tight budget while giving Vi-Ability the freedom to update the content. Vi-Ability has had great feedback on its new look and we’re pleased that the organisation is expanding both around the UK and internationally!

Branding, Design